TRANSPARANSI INFORMASI KEBERLANJUTAN MEREK PAKAIAN TERKENAL DI SITUS WEB: PERSPEKTIF EKONOMI SIRKULER DAN INDUSTRI 4.0

Miranda Marbun, Kosuke Mizuno, Reda Rizal

Abstract

Tulisan ini mengeksplor mengapa tujuan pembangunan berkelanjutan (TPB) yang menjadi tujuan kehidupan bersama dan sering digunakan sebagai marketing hijau pada merek fesyen rentan terhadap kegagalan implementasi. Metode kualitatif diterapkan menggunakan tinjauan literatur terhadap 70 merek fesyen. Data dikumpulkan melalui kajian literasi pada situs web mereka. Temuan studi diinterpretasikan menggunakan standar produksi berkelanjutan. Temuan masalah menyoroti bahwa masih minimnya pemenuhan prinsip berkelanjutan oleh merek fesyen dan menyatakan dengan jelas mengapa dan bagaimana merek fesyen kalah untuk menerapkan standar keberlanjutan secara optimal. Pengembangan, pengoptimalan serta pengawasan prinsip berkelanjutan sangat dianjurkan misalnya dengan adanya indikator performa untuk aktivitas keberlanjutan serta evaluasi bulanan/tahunan yang serius dari pihak ketiga untuk menjaga konflik kepentingan terkait. Studi ini menyajikan bukti literasi tertulis dari kumpulan situs web merek fesyen di seluruh dunia. Dengan evaluasi literasi yang mendalam, tulisan ini mengungkapkan bahwa adanya ketidakterbukaan materi keberlanjutan oleh merek fesyen, merekomendasikan arahan bagi pelaku kepentingan, dan diharapkan memberikan kontribusi pada dimensi lingkungan yang terabaikan terutama studi terkait lingkungan keberlanjutan serta menjadi literatur yang dapat dipercaya.

Keywords

ekonomi sirkular, industri 4.0, Tujuan Pembangunan Berkelanjutan (TPB)

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DOI: http://dx.doi.org/10.31153/js.v25i2.1011